Giorgio Armani My Way

Welcome to Perfume and Aftershave reviews. This Giorgio Armani My Way perfume is part of a huge collection of perfumes from Giorgio Armani fragrance Labs which I’m sure will wet your appetite for more. At this website, we research the perfumes and aftershaves, the History of the company and more importantly how do they smell. We tested Giorgio Armani My Way to give you our honest opinion on how the fragrance and was it worth the money that you could be about to invest.

We have split this article into different catagories beginning with the; 

• History
• Perfumer
• Notes
• Description of Notes
• What was our Findings
• Public Reviews
• Reasons to consider when purchasing your product
• Description of different types of Perfumes
• Where to store your fragrance
• Media Section
• Conclusion

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I hope you enjoy this article.

History

Giorgio Armani

Armani was born in an Italian town called Piacenza. He was raised with his older brother Sergio and younger sister Rosanna from his mother Maria Raimondi and father Ugo Arman. While at High school at the Liceo Scientifico Respighi in Piacenza, Giorgio wanted to have a career in medicine.

He enrolled in the Department of Medicine at the University of Milan, but after three years, in 1953, he left and joined the army. Due to his medical background, he was assigned to the Military Hospital in Verona, where he would attend shows at the Arena. He eventually decided to look for a different career path.

On July 24, 1975, he founded Giorgio Armani S.p.A. in Milan, with his friend Galeotti and in October of that year, he presented his first collection of men’s wear for Spring and Summer 1976 under his own name. He also produced a women’s line for the same season.

Armani established an innovative relationship with the fashion industry, characterised by the 1978 agreement with Gruppo Finanzario Tessile (GFT). Which made it possible to produce luxury ready-to-wear in a manufacturing environment under the attentive supervision of the company’s designer. In 1979, after founding the Giorgio Armani Corporation, Armani began producing for the United States and introduced the Main line for men and women.

The label became one of the leading names in international fashion with the introduction of several new product lines, including G. A. Le Collezioni, Giorgio Armani Underwear and Swimwear, and Giorgio Armani Accessories. In the early 1980s the company signed an important agreement with L’Oréal to create perfumes and introduced the Armani Junior, Armani Jeans, and Emporium Armani lines, followed in 1982 by the introduction of Emporium Underwear, Swimwear, and Accessories.

A new store was opened in Milan for the Emporium line, followed by the first Giorgio Armani boutique. Armani’s concern for the end user culminated in the development of a more youthful product with the same level of stylistic quality as his high-end line, but at a more accessible price.

Perfumer

Carlos Benaim

What is your first ‘scent memory’?

The scent of my grandmother’s kitchen, cinnamon, mixed with sugar and other sweet smells. She’s someone I was very close to growing up in Tangiers, in Morocco; I was raised there, although my background is Spanish.

I left Morocco at 17 to study chemical engineering and then at 23 went to Paris and New York, studying to be a nose alongside head perfumers Bernard Chant and Ernest Shiftan at International Flavors & Fragrances – I never went to a ‘classical’ perfumery school and for me, it was more like an apprenticeship.

Bruno Javanovic

Bruno’s inspiration was a memory of his (incredibly glamorous sounding) mother, who’d liberally spray her fur coat with Cabochard (a vintage leather Chypre) before kissing him goodbye when she went to work.

‘I wanted to create an snapshot of the whole image of her in that coat, with the lipstick, her face powder, everything.’ Talking about how special it was for him to remember her smell, that when he missed her while she was at work ‘the scent was a way to have her a little longer,’ he thought this deconstructing theme was ‘a perfect opportunity for me to use my “super powers” to create that again…

Notes

Top Notes: Bergamot, Orange blossom

Middle Notes : Tuberose, Indian Jasmine

Base Notes : Madagascar vanilla, White musk, Virginia cedar

Description of Notes

• Top notes: Also called the head notes. The scents that are perceived immediately on application of a perfume. Top notes consist of small, light molecules that evaporate quickly. They form a person’s initial impression of a perfume and thus are very important in the selling of a perfume. Examples of top notes include mint, lavender and coriander.
• Middle notes: Also referred to as heart notes. The scent of a perfume that emerges just prior to the dissipation of the top note. The middle note compounds form the “heart” or main body of a perfume and act to mask the often unpleasant initial impression of base notes, which become more pleasant with time. Examples of middle notes include seawater, sandalwood and jasmine.
• Base notes: The scent of a perfume that appears close to the departure of the middle notes. The base and middle notes together are the main theme of a perfume. Base notes bring depth and solidity to a perfume. Compounds of this class of scents are typically rich and “deep” and are usually not perceived until 30 minutes after application. Examples of base notes include tobacco, amber and musk.
  

What was our Findings

My Way has a floral fragrance and over time it mellows out to a woody scent. Value wise, I can say it’s another perfume that’s worth the cash in your pocket. One spray, will last you most of the day, so value for the money for this beautiful fragrance. The cost of purchasing My Way should be around the £65.00 mark.

Although I found a couple of bad reviews, probably 2 in a 100, this perfume would be a great buy.

Public Reviews

• This was amazing! Such a beautiful fragrance that lasted for most of the day! Definitely recommend :)!
• Gorgeous feminine perfume. Fresh and floral but in a good way not a heavy way. It’s just an oh so beautiful fragrance, I love it!
• I’m not keen on the opening of this perfume but after 5 minutes it changes and smells pleasant. I don’t think anyone would dislike this so it would make a great gift. This is a floral sweet feminine scent for any age. Nothing ground breaking a more safe buy.
• The fragrance is beautiful, sweet but not heavy, intense for the first half hour. I was happy with this intensity and unfortunately after an hour it’s power weakens. It is a pity that the fragrance blows away so quickly because it is really beautiful.
• I’m not keen on the opening of this perfume but after 5 minutes it changes and smells pleasant. I don’t think anyone would dislike this so it would make a great gift. This is a floral sweet feminine scent for any age. Nothing ground breaking a more safe buy.

Reasons to consider when purchasing your perfume

The reason why some perfumes are expensive really depends on what ingredients it contains which is why fake perfumes are cheaper.

Because of this, the products are not natural but man made, to actually copy the scent, which is really a false saving because over time you will use twice the amount of the fake product for it to smell for the same time period as the original.

There are lots of reasons to consider when purchasing your perfume as the following will explain;

Description of Types of Perfume

• Perfume or Extrait –  in English is known as perfume extract, pure perfume, or simply perfume: 15–40% aromatic compounds. 
• Esprit of Parfum (ESDP) –  15–30% aromatic compounds, a seldom used strength concentration in between EDP and perfume.
• Eau de parfum (EdP) or parfum de toilette (PdT) –  10–20% aromatic compounds (typically ~15%). Sometimes called “eau de parfum” or “millésime”; parfum de toilette is a less common term, most popular in the 1980s. That is generally analogous to eau de parfum.
• Eau de toilette (EDT) –  5–15% aromatic compounds (typically ~10%); This is the staple for most masculine perfumes.
• Eau de Cologne ( EDC ) –  Often simply called cologne: 3–8% aromatic compounds (typically ~5%).
• Eau fraiche – Products sold as “splashes”, “mists”, “veils” and other imprecise terms. Generally these products contain 3% or less aromatic compounds and are diluted with water rather than oil or alcohol.

Once you have purchased your product, where do you store it?.

Well most people will put their perfume in the bathroom or on their bedside cabinet by the window, but this couldn’t be worse for your perfume.

Perfumes hate direct sunshine and damp places like a typical bathroom, so my advice would be to store it in a dark corner of your bedroom and it will last as long as the manufacturer specifications.

Media Section

Conclusion

Thank you for reading my article.

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Kind regards

Russ